Creativity in Fashion

Resist the mantra of speed that violently leads to losing oneself. Resist the illusion of something new at any cost.
— Alessandro Michele, SS18

The fashion industry is constantly changing, the era when Yves Saint Laurent introduced pantsuits and tuxedos for women is long gone. They were revolutionary ideas that blurred gender lines, and changed the course of fashion. And although we associate his name to high fashion, he actually took inspiration from nightclubs and popular culture. 

Today, high fashion brands like Loewe, Chanel, Dior, Gucci, and Louis Vuitton employ highly creative designers working hard every season. But their clothing isn't actually meant to sell. The reality is the big brands earn their profit from the sale of accessories and fragrances, and not so much from what they show on the runway. Yet the pressures of industry remain as Raf Simons "was frustrated by the lack of time to create" when faced with producing 6 shows per year at Dior. So the runway shows are crucial as aspirational art for the brands, but not to create something that necessarily inspires people's wardrobes. 

This is what drives independent designers like ours, to offer creative designs that appeal to the wearer's personal expression of something deep and intrinsic. Producing our items locally also means we can take risks in our designs. Without commitments to produce in large quantities at factories far from home, we can follow ideas that inspire new and perhaps unusual designs and watch how it's received, and whether clients see it in the same way. 

Keyvan AbediComment